Wipes to Dominate the Personal Care Market

These days, people have become more conscious about maintaining personal hygiene, skin and hair care. In the personal care industry, wipes are considered as easiest solutions to promote the health and hygiene of skin. With the rapid urbanization, shift toward healthy lifestyles and their rising disposable income, demand for wipes is increasing. With this rising requirement of personal care wipes, manufacturers are seen continuously looking forward to produce unique form of wipes. The types of wipes include antibacterial personal wipes, and personal care wipes.

The trends that are shaping wipes market include:

Increasing Environmental Consciousness while Buying Antibacterial Wipes

Antibacterial personal wipes are used to maintain personal hygiene and skin health. Apart from maintaining personal as well as household hygiene, wet wipes and tissues exhibit exfoliating and moisturizing properties too. These benefits have helped to propel the demand for wipes among consumers.

The rapidly growing trend of online retailing and rising demands to use environment friendly wipes are major factors that are bolstering the growth of Antibacterial Personal Wipes market. Plus, researchers predict that the demand for these Wipes will increase in the North American countries including the US and Canada due to the high focus on cleanliness & sanitation and rising awareness about specialty wipes.

Impact of Social Media on Personal Care Wipes

As personal care wipes are made with natural ingredients, these are particularly used for babies and kids. The impact of social media and digital commercials are helping to highlight the current trend of personal care and hygiene. These promotions play vital role to provide individuals an information regarding the cleansers. Also, constant help and initiative by the organizations such as CDC, FDA, and WHO about the need for sanitation and healthy lifestyle have helped the market to grow.

China, India, and Japan are the leading countries owing to the increasing population. Plus, the monetary prosperity in APAC, improving living standards, and developing interest in health and wellbeing have been the few of the main elements bolstering the personal care wipes market growth. Considering the personal care wipes market scenario, research analysts predict that Asia Pacific will grow at the highest CAGR between 2020 and 2030 due to the overall growth of the economy.

Changing Consumer Preferences

Every consumer has different skin type and the demand for improved products to suit specific skin type is growing. Considering these, it has become essential for wipes makers to cater consumer’s convenience and requirements with technological innovations. They are continuously introducing variety of new products through various research and development strategies. And industry expert opine that these increasing demands and innovation-based strategies will help the makers to establish strong position in the wipes market.

The research report published by The Insight Partners anticipates that the wipes market will grow to US$ 49,507.6 million by 2030 at a CAGR of approximately 11.8% from 2019 to 2030. The report also states that after coronavirus outbreak, demand for wipes is growing and creating ample of opportunities for companies involved in the market.