Tesla Launches Electric Pickup with Advanced Design
Tesla Inc unveiled its electric pickup, a truck with a futuristic angular body in gunmetal gray that resembled an armored vehicle and takes aim at the heart of Detroit automakers’ profits.
Starting from $39,900, the Cybertruck is less expensive than initially flagged but its polarizing design could limit sales in a popular segment symbolic of a rugged, practical American lifestyle.
At a launch event in Los Angeles, Tesla Chief Executive Elon Musk said other versions will be priced at $49,900 and $69,900 with the most expensive offering a range of more than 500 miles (800 km). By comparison, the current maximum range of a Tesla car is 370 miles for its long-range Model S sedan.
Production is expected to begin around late 2021.
Made from ultra-hard stainless steel which Musk claimed was bulletproof, the four-door six-seater truck’s sharp geometric body was set atop massive tires. Its tinted windows were made from armored glass, while a single strip of white light wrapped around the truck’s front, replacing headlamps.
“Trucks have been the same for a very long time, like 100 years,” he said, as an audience of Tesla fans chuckled at a slideshow of pickup truck designs throughout the decades. “We need something different.”
The truck marks the first foray by Tesla, whose Model 3 sedan is the world’s top-selling battery electric car, into pickup trucks, a market dominated by Ford Motor Co’s F-150, along with models by General Motors Co and Fiat Chrysler Automobiles NV.
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