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Tuesday 28 Jul 2020 , 2:24 pm

Staying Fit and Healthy Becomes Easy with Greens Powder

As people are becoming more health conscious, an increase in the preference for greens powder has been observed in the past few years. Considering the this change, companies involved in market are implementing new product developments.
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Millennials are becoming more conscious about their appearance. Along with them, other middle-aged people too are seen losing weight and maintaining an attractive and lean body. They don’t hesitate to spend more money and time on fitness and health supplements. An increase in the preference of greens powder has been observed among this set of people.

Green powder is a type of dietary supplement that is made by the combination of blended or dried plants, which are later converted into powder. Most commonly it is made by the ingredients that include wheatgrass, chlorella, kelp, pineapple, spirulina (a type of algae), kale, beets, probiotics, greens tea extract, and some digestive enzymes.

Green Powder Provides Various Health Benefits

The greens powder is rich in vitamin D, folic acid, calcium, omega 3 fatty acids, copper, zinc, and lutein that offers many health benefits such as minimizing the risk of heart diseases, reducing bone loss, and slowing the loss in vision. The greens powder also delivers the benefits of greens leafy vegetables with other ingredients that contain health-boosting minerals and vitamins. Because of these characteristics, demand for such supplements among the geriatric population is increasing. On the other side, rise in the awareness of preventive healthcare is creating demand for greens powder.

Proved Helpful for Weight Loss

As the health conditions such as diabetes, cardiac arrest, arterial plaque, stroke, and cancer scare people, trend for weight loss is rising day-by-day among the all age groups. This trend is creating demand for various weight management products including weight loss supplements and fat burners. Greens powder contains high fiber content. Fiber helps to activate the metabolism which is a key factor to burn some of the extra fat. Also, the greens powder makes a healthy alternative to low-calorie snacks that ultimately helps to reduce the number of calorie intake per day.

Considering the rising demand for green powder, companies involved in this market are implementing new product developments. They are also performing strategies such as mergers and acquisitions, partnerships and collaborations, etc. These strategies help them to enlarge their customer base and permit them to maintain their brand’s name in the global market. Currently, Athletic Greens (USA), Inc. Garden of Life, MacroLife Naturals, Inc., Naturo Sciences, and Vital are some of the main companies that are involved in the greens powder market.

The research report by The Insight Partners anticipates that the greens powder market will grow to US$ 397.78 million by 2027 at a CAGR of 8.3% between 2019 and 2027. The report also states that the grass products are evolving and new brands are capitalizing to introduce unique grass-based supplements into the market.




Neha Mule

Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.

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