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Tuesday 21 Apr 2020 , 6:38 am

Starbucks Updates Plant-Based Lunch Menu by Launching Beyond Meat in China

The new lunch menu will feature pastas and lasagna using Beyond Meat’s plant-based beef products, and also include dishes from Omnipork, a plant-based pork alternative brand.
By SIN Bureau
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Starbucks Corp said on Monday it would roll out a new plant-based lunch menu in China this week, launching Beyond Meat Inc’s products in a country where it is trying to recover from the novel coronavirus pandemic-led shutdown.

 Starbucks at the Forbidden City, Beijing, China
Starbucks at the Forbidden City, Beijing, China

The world’s biggest coffee chain has reopened most of its stores in China, where the outbreak appears to be slowing, and is banking on a slew of new plant-based food and beverage offerings to pull in more curious and environment-conscious diners.

The new lunch menu will feature pastas and lasagna using Beyond Meat’s plant-based beef products, and also include dishes from Omnipork, a plant-based pork alternative brand.

Starbucks is also adding non-dairy lattes using oatmilk.

The launch is an important step for Beyond Meat which is looking to expand into Asia, where meat alternative products still have not experienced the popularity boom seen in the United States and parts of Europe.

As part of the launch in China, Beyond Meat said it would establish a Chinese-language website, as well as make use of popular social media channels Weibo and WeChat.

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Neha Mule

Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.

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