Nielsen Acquires Merchandising and Analytics Solutions Provider Precima
Nielsen Global Connect announced today that it has completed its acquisition of Precima, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions.
This deal brings Precima’s loyalty data-backed collaboration programs and retail relationships to Nielsen Global Connect clients, globally. Precima’s employees will now integrate into the Nielsen Global Connect organization.
Using AI and machine learning algorithms, Precima’s industry-leading Transaction Log (TLog) and Loyalty/Customer Relationship Management (CRM) data platform has been a foundational resource for global companies both big and small. The addition of Precima into Nielsen Global Connect’s portfolio will allow Nielsen to accelerate its new product capabilities while also strengthening existing products within its analytic suite. By bringing Precima into its measurement framework, Nielsen Global Connect will achieve a heightened advantage in the loyalty and personalization space, furthering its ability to help brands plan and measure the impact and success of personalized consumer offerings.
“Nielsen is a natural home for Precima to execute our shared vision of advancing collaboration and growth for the industry,” said Brian Ross, Precima president. “We are proud to be joining the Nielsen Global Connect family to bring our innovative technology to life for Nielsen’s global clients.”
“This acquisition marks an exciting advance in the Nielsen Global Connect Business,” said Pat Dodd, Chief Commercial Officer for Nielsen Global Connect. “Driven by a mutual desire to enhance collaboration between the manufacturing and retail industries, this is a game changing deal. By combining Precima’s customer-centric technology with ours, we remain committed to being the unrivaled power source to drive brands’ and retailer growth. The Nielsen Global Connect business is moving quickly to enrich our clients’ operational processes with world class data and science, fostering collaborative relationships across the industry and continually strengthening our predictive analytic capabilities for our clients across 100+ markets globally.”
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