Wed, 25-May-2022
Friday 24 Apr 2020 , 3:35 pm

How is Alcohol-based Beverages Industry Contributing in the COVID-19 Pandemic?

Coronavirus pandemic has disturbed the economies and healthcare infrastructure of many countries. But labor dependent on daily wages are affected badly and alcohol-based beverages industry is helping them in many ways.
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Since the beginning of the COVID-19 outbreak, many manufacturing, technology, and automotive companies are helping the healthcare system to fight against the crisis. Alcohol-based beverages industry is also stepping up to help the people, affected during this pandemic. Recently it has been observed that right from donating relief funds, producing hand sanitizers to helping the small-scale producers, companies in alcohol-based beverages industry are helping the most affected people.

Manufacture Hand Sanitizers Recommended by WHO

Demand for alcohol-based hand sanitizers is increasing rapidly as people are becoming more careful about maintaining hygiene to prevent covid-19 infection. This rising demand is causing shortage and that’s why many alcohol-based product makers have started producing hand-sanitizers as per the standards set by WHO.

Pennsylvania-based Faber Distilling Co. (Faber) has shifted production of its vodkas, gin, and rum to manufacture hand sanitizer (Faber Hand Sanitizer). Faber has scaled this production to supply consumers as well as healthcare professionals and first responders. In addition to support first responders with hand sanitizer, the company has decided that 2 % of each sale will go to support the First Responders’ Children and their families.

Raise Funds for Small-scale Winemakers

As hotels, bars, and restaurants are shut due to the lockdowns implemented by government in many countries, many small-scale wine-makers are suffering with financial losses. So many online wine retailers are coming forward for help these winemakers.

Nakedwines.com, a direct-to-consumer wine business in the US having approximately 500,000 Angel customers worldwide, recently announced a $5M support fund for winemakers affected by COVID-19 disruption.

About this announcement, Eamon FitzGerald, Global Wine Director, said, “I've already heard from countless winemakers about the struggles ahead - given our unique platform and passionate customer base, it feels right to launch this initiative to help the industry. I'd encourage all independent winemakers looking for either long-term relationships or one-off cash deals to apply. Nakedwines.com offers talented winemakers a direct route to market, so you can spend your time making your wines taste delicious, rather than worrying about selling them.”

Donate for COVID-19 Relief

With the uncertain lockdown, many labor and people working in the field of hospitality are suffering with the lack of essentials. Various organizations are providing them required things. This organizations need funds to fulfil the demand. Many wineries and beverages makers are donating to help these organizations.

Recently, D.G. Yuengling & Son, Inc., America's Oldest Brewery, announced a commitment of $100,000 to provide Americans relief during the COVID-19 crisis. Through initial donations, Yuengling will support the Gary Sinise Foundation and its Emergency COVID-19 Combat Service campaign to assist individuals on the front lines of fighting the coronavirus. Yuengling is also a Founding Donor of the Pennsylvania Restaurant & Lodging Association's (PRLA) newly established Hospitality Assistance Response of Pennsylvania (HARP) fund, which supports hospitality workers, including restaurant staff, servers and bartenders, who have been financially impacted by the pandemic.




Neha Mule

Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.

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