Tue, 29-Sep-2020
Tuesday 18 Aug 2020 , 6:44 am

HiPhi Announces Partnership with Givaudan to Develop Exclusive Onboard Fragrances

The strategic partnership with HiPhi will be one that spreads a culture of innovation in ways that extend beyond the conventional boundaries of scent-crafting.
By SIN Bureau
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HiPhi, Human Horizons’ premium smart all-electric vehicle brand, and Givaudan, the flavour and fragrance company, announce their strategic partnership to curate HiPhi’s unique onboard fragrances.

As the first new energy vehicle brand to collaborate with Givaudan, HiPhi is excited to be working with such a fine fragrance company to jointly develop innovative new products through the use of new ingredients and technical innovations that are catalysing the future of fragrance creation.

HiPhi’s brand spirit, which is “to explore, to be free and to create” and its vision of “a diverse world in harmony” is complementary to that of Givaudan’s, which is “to inspire emotion through creation every day, everywhere.”

Ding Lei, CEO and founder of HiPhi, noted, “Givaudan’s rich heritage of innovation has helped establish its market leadership and will drive the future of the business. We are delighted to create a thrilling, immersive experience to HiPhi vehicles through premium fragrances.”

To deliver on this commitment, Givaudan has entered into collaborations with external players such as academia, start-ups, technology providers and research institutions. The strategic partnership with HiPhi will be one that spreads a culture of innovation in ways that extend beyond the conventional boundaries of scent-crafting.

“This is the first time Givaudan fragrances has been incorporated in the space of new energy vehicles, we are thrilled to be working with HiPhi to explore new possibilities and bringing premium experiences through the olfactory sense,” says Gilles Andrier, CEO of Givaudan.

The HiPhi Fragrance System comes supplied with two select fragrances, which have been exclusively developed by a renowned perfumer from the global specialist Givaudan Perfumery School in Paris.

HiPhi owners can also use other fragrances, or even have one specially developed and enjoy the luxury of immersing themselves in their very own, personally designed aroma. The individual fragrance holders can hold 3 at one time.

Neha Mule

Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.

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