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Tuesday 26 Nov 2019 , 3:41 pm

From Musk to Jobs, Biggest Launch Blunders of the Decade

Recently, the failed demo of Tesla’s Cybertruck went viral on social media. But not just Tesla but many brands including Microsoft, Apple, and Volvo etc. have faced defeat while introducing the new product. The article insights on the five demos that failed in Product Launch event.
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When companies arrange launch event to introduce their product to attract the customers, sometime they fail because of some technical issues. Recently happened failed demo of Tesla’s Cybertruck by Elon Musk is getting attention on many online platforms. But before Tesla, many brands have faced defeat while introducing the new product.

1. “Armored glasses” of Tesla’s Cybertruck got shattered

Last week, Tesla launched its Electric Truck called Cybertruck with three models. To demonstrate its roughness, Tesla’s Chief of Design, Franz von Holzhausen threw the metal ball on “armored glass” and the glass shattered. To confirm again, CEO, Elon Musk asked Holzhausen to check other window on passenger side but its glass too shattered. After the incident, “It didn’t go through, so that’s a plus side,” Musk said and added “Room for improvement”.

Source: Tesla Website

The video of the demo went viral on social media and got millions of views. Also, the company faced setback when its shares got down by 6% after the failed demo.

Musk blamed the order in which a demonstration had taken place and while responding to a fan on Twitter, he wrote, “Sledgehammer impact on door cracked the base of the glass, which is why the steel ball didn’t bounce off,” he wrote.

“Should have done steel ball on window, then sledgehammer the door. Next time.”

2. In 2017, newly introduced “Face ID” function failed to unlock iPhone X

iPhone X (Source: Apple Website)

In a launch of iPhone X, Craig Federighi, Senior Vice President of Software Engineering failed to unlock the phone by its unique “Face ID” feature. Later, he asked for a backup phone and second time the feature worked.

Later, Apple explained the reason to Yahoo, "People were handling the device for stage demo ahead of time and didn't realize Face ID was trying to authenticate their face. After failing a number of times, because they weren't Craig, the iPhone did what it was designed to do, which was to require his passcode."

3. In 2010, iPhone 4 faced poor network issues

While performing demonstration of iPhone 4, Steve Jobs had difficulty to deliver specifications. After some minutes, he blamed media and crowd for the failure. To continue the demo, he said, "All you bloggers need to turn off your base stations".

"If you want to see the demos, shut off your laptops, turn off all these MiFi base stations and put them on the floor, please." He added.

The company started to sell the phone in June, 2010. After receiving the feedback from consumers regarding its wireless performance, it published a letter for its users in July and confessed, “We have gone back to our labs and retested everything, and the results are the same— the iPhone 4’s wireless performance is the best we have ever shipped. For the vast majority of users who have not been troubled by this issue, this software update will only make your bars more accurate. For those who have had concerns, we apologize for any anxiety we may have caused.”

4. In, 2010, Automatic Braking System in Volvo S60 Sports Sedan didn’t work

Volvo S60 Sport Sedan (Source: Volvo Website)

Volvo was showcasing the new Automatic Braking System in its S60 sports sedan to media. Company claimed that the system detects object in its way. While demonstrating how the system works in action, Car failed to notice the truck and got crashed into it.

After the incident, company stated that the failure caused because of some technical issues with battery and it claimed that the issues have been fixed.

5. In 2012, Microsoft tablet, Surface stopped working while demonstrating its smooth functioning

Surface Go (Microsoft Website)

In the live launch of Microsoft tablet, Surface, device stopped working as Former President of the Windows, Microsoft, Steven Sinofsky was showing tablet’s performance. When Sinofsky was talking about how users can “browse smoothly” by using Internet Explorer, device faced issues to perform well. After attempting several times for functioning of the device, Sinofsky gave up and switched the tablet with backup.

Neha Mule

Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.

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