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Wednesday 29 Apr 2020 , 9:25 am

Fintech Acquires Armadillo Insight, LLC to Bring Actionable Intelligence to Alcohol Industry

By combining depletion and competitive scan data, craft beer suppliers are able to improve productivity and increase their understanding of complex brand and package intelligence.
By SIN Bureau
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Financial Information Technologies, LLC,. (Fintech) the business solutions provider for the beverage alcohol industry, announced that it has acquired Armadillo Insight, LLC, a company that turns complex craft beer data into sales and marketing intelligence that drives product placement across chain retailers. This acquisition furthers Fintech's mission to deliver specialized technology that maximizes efficiency and improves communication across the three tiers of the alcohol industry.

With decades of experience as an electronic payment provider, Fintech solves the unique challenges of beverage alcohol management for 150,000 retailers and 4,000 distributors across the country. Fintech's platform capabilities have expanded significantly since the company's inception, evolving to provide business process automation and data-driven services for anyone who buys or sells alcohol. Adding Armadillo Insight to its portfolio of products brings actionable intelligence that enables sales growth for breweries. By integrating Armadillo Insight with the previously acquired Lilypad Solutions, Fintech will empower its rapidly growing base of nearly 500 supplier clients with an intelligent CRM solution.

"Armadillo Insight presents an exciting opportunity for Fintech to fortify and expand its services to the supplier market. Armadillo's impressive ability to combine various data sets and derive mission-critical information combines perfectly with Fintech's mission to offer technologies that drive operational efficiency and better align all businesses operating in the alcohol industry," said Tad Phelps, Chief Executive Officer of Fintech. "We look forward to working with the Armadillo team, and we're eager to expand on the strategic advancement that this acquisition affords our company."

Since its founding in 2012, Armadillo Insight has served suppliers with task-specific, industry-relevant data. By combining depletion and competitive scan data, craft beer suppliers are able to improve productivity and increase their understanding of complex brand and package intelligence. Today, Armadillo Insight works with the industry's top brands to provide an innovative data platform that drives sales growth.

"There is tremendous synergy between Fintech's operational solutions and Armadillo Insight's data solutions, which made it an easy decision to join forces," stated Doug Mills, founder of Armadillo Insight. "We are proud of the developments that we have made since 2012, and we are honored to continue serving the industry's top craft brands with Fintech's technology and data science resources helping us innovate faster."

This acquisition is the second within 12 months for Fintech and was completed in the first quarter of 2020. The Armadillo Insight team will integrate with Fintech, and all employees will continue their normal day-to-day operations as the partnership develops further.  

Neha Mule

Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.

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