Tue, 28-Jun-2022
Thursday 28 Nov 2019 , 3:08 pm

Do We Really Want Google Assistant, Siri, and Alexa to Assist Us in Future?

With increasing mobile users and consumer demand for voice-based assistants, the ‘intelligent assistant embedded consumer devices’ market is expected to witness decent growth in the coming years. Apple’s Siri, Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana are some assistants which are accepted majorly by millennials. But the question still remains, whether these devices really help to live better or will create issues in future?
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Intelligent assistants help to pay bills, set reminders, get news, sport’s scores & information, and in online shopping. These devices can make lives easier. From consumer to industrial and from products to services, intelligent assistants are proving their existence. Integrated with AI technology consisting Text-to-Speech, Speech Recognition, and Natural Language Processing (NLP), the intelligent assistant embedded consumer devices performs tasks or services based on given commands.

Amazon Echo (Source: Amazon Website)

Many cloud-based virtual agents leverage NLP for automation of calls, chats, and texts that live agents handle. Also, by automation, virtual assistants schedule/prepone/postpone meetings if it has every attendees’ schedule in its memory. Employees can set reminders of their presentations and set alarms of important dates and time. As assistant manages schedule, employees don’t waste time on planning and their efficiency also increases.

This month, Frost & Sullivan awarded Purchasing Power for their AI-Powered Virtual Agent created in partnership with SmartAction to enable conversational self-service for their customers. In a statement, Tiffany Anderson, Director of CX Process & Initiatives at Purchasing Power said, “Conversational AI is the new frontier in customer service but creating frictionless experiences with a machine is not an easy task. Not only did we drive significant cost savings by automating one quarter of our call volume, but we also saw a dramatic rise in our Net Promoter Score.”

Ina (Source: Lungevity)

In October this year, LUNGevity Foundation, the lung cancer-focused nonprofit organization, announced the expansion of its partnership with Savor Health. The partnership brought Ina, a personal intelligent nutrition assistant for the patients affected by lung cancer. The nutritional needs vary from patient to patient, and not all patients have access to a registered dietitian who is specialized in oncology nutrition. Ina helps people with cancer to eat healthy and stay well-nourished throughout their treatment and beyond. People with cancer and their caregivers can communicate with the chatbot 24/7 to receive personalized, clinically appropriate, "on demand" nutrition support and guidance.

Various research studies are going on combining natural language processing (NLP) with other forms of Artificial intelligence (AI), basically Machine learning and Deep learning to make more intelligent and useful virtual digital assistants (VDAs). It is expected that natural language AI will have continuous improvement in next 3 to 5 years and there will be an involvement of sentiment and emotional recognition AI. Experts says that these advancements and other market factors have expanded the use for AI-driven VDAs beyond customer service and marketing into other applications which will generate significant direct software revenue.

Google Assistant (Source: Blogs on Google Website)

The constant focus of companies to improve consumer experience and increasing demands of the products in developing countries will offer ample growth opportunities for the intelligent assistant embedded consumer devices market in coming years. Apple Inc., Amazon.com, Inc., Arm Limited, Google LLC, HP Development Company, L.P., Intel Corporation, Lenovo Group Limited, LG Electronics, Microsoft Corporation and Samsung are already involved in the market. With huge investments pouring in AI-driven and voice interactive home assistants, the market is expected to boom globally.

The increased use of intelligent assistants also comes with its downfalls. Many assistants have the feature of remaining always on. From personal talk to confidential information the assistants hear and process everything, which questions privacy and makes security of the devices very crucial.




Neha Mule

Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.

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