Case Study: AI and Smart Cloud Help Midea Improve Global Services
Artificial Intelligence (AI) has been used in almost all industries these days. For smooth functioning, many companies are implementing AI based solutions in their processes. One such company is Midea Group.
Midea Group sells electrical appliances, robotics, automation systems, HVACs, and smart supply chains. With the rapid developments in AI technology (image identification, voice, etc.) and expanding user requirements, Midea Group has released Midea Smart Cloud, an IoT Platform. This platform connects all household appliances and integrates various resources. Through the cloud platform, it also provides its customers an intelligent home services.
With cloud computing technology, the system provides smart home services for Midea intelligent appliances, including equipment management, equipment interconnection and interoperability, intelligent repair reporting, user management, firmware upgrades, and big data analysis. It provides stable, efficient, and intelligent cloud services and applications for upstream and downstream partners in the ecological chain, large consumer groups, and third-party manufacturers of intelligent applications.
With global users, Midea wanted the division of Smart Cloud for domestic and foreign users. They were in a need of stable, timely and reliable services in Europe, North America, the Middle East, and many other regions worldwide. They were facing challenges to build safe, stable and reliable Smart Cloud having easy operation and less maintenance and coverage of global services at low cost.
Midea was looking for an IT infrastructure on the basis of its service level, performance, usage cost, service scope, automatic operation and maintainability, and other aspects of several cloud platforms. It chose AWS as the IT infrastructure of Midea Smart Cloud overseas. It chose Amazon Web Services (AWS), after a comprehensive assessment.
Head of Midea IoT said, “Although we also considered other cloud service providers during the selection process, we finally chose AWS after considering the maturity, coverage and cost performance of AWS Cloud services overseas.”
The AWS Cloud services deployed by Midea include Elastic Load Balancing, Amazon EC2, Amazon RDS, Amazon VPC, Amazon Route53, and AWS Security Groups. AWS Cloud services has global coverage that enables Midea to quickly build smart household platform. It can now provide comprehensive services to its customers without investing in IT equipment and its infrastructure.
As Midea’s smart cloud connects the intelligent household apps, the data of huge amount is store on its cloud. AWS provides rich security management functions as well as it guides Midea on best practices for system security. With this help, Midea can meet the all requirements for data protection and is now able to deploy its household applications overseas. Other than that, AWS has also met the corresponding requirement related to data protection in other regions, so Midea can now complete the data migration across regions conveniently.
Also, services provided by AWS can be used directly so it allows Midea’s IT team to respond to requirements of the business division immediately. "Compared with self-built computer rooms or IDC hosting, we saved at least 3 months of time in promoting overseas products, and our business expansion also became more flexible," added the head of Midea IoT.
Additionally, with the reliability and stability of the system, it improved the experience of overseas users. While considering the cost, by using the AWS Cloud platform, Midea succeeded to save a significant amount in operation as well as maintenance expenditures.
Now, Midea Smart Cloud has used three AWS nodes in Oregon, Frankfurt and Japan. By expanding the business, the company is also planning to use the AWS nodes in South America and other regions to meet the rising demands for services from global users.
Neha writes articles on sectors including medicine, food, materials, and science & technology. A qualified statistician, she has the ability to observe and analyze the trends in global markets and write compelling articles that help CXOs in decision making. She is a bookworm and loves to read fiction, lifestyle, science and technology. Neha comes with 6 years of experience in content writing and editing that involves blog writing, preparation of study materials and OERs.