Beyond Meat Expands Club Store Distribution with BJ’s Wholesale and Sam’s Club
Beyond Meat added partnerships with BJ’s Wholesale and Sam’s Club, unlocking partnerships with three major club stores. The company, which offers an 8-pack of its flagship Beyond Burger, first broke into the club channel last year at Costco.
“Having entered all national conventional retailers in the US, we looked for where the white space existed and club stores were the next logical step towards increasing accessibility to plant-based meat among mainstream consumers,” said Chuck Muth, Beyond Meat’s Chief Growth Officer.
“By offering the Beyond Burger in a larger format, we’re able to provide value to consumers and a more accessible entry point for those looking to try a plant-based option for the first time or increase their adoption of plant-based meat. With the added focus on retail the past few months as well as a shift towards less frequent, stock-up style shopping trips, our distribution in club stores has been especially critical.”
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